Ammunition: More Fun Than Getting a Box of Underwear or Razors Every Month

AmmoLand – by Justin Stakes

Boise, ID -( With the promise of convenience, time savings and discounted pricing, monthly subscription programs like Amazon Subscribe and Save or Target Subscriptions are gaining popularity with the public.

The problem for gun owners: Amazon and Target don’t sell ammunition.  

One company has recognized this fact and built a service providing gun owners with a regular purchase program for ammunition.  

Automatic Ammunition from Ammo² gives firearm enthusiasts a way to stock up on ammo every month – on autopilot. Customers purchase small amounts of ammunition but get bulk ammo prices. Ammunition inventory accrues until the customer requests it, or it gets triggered for automatic delivery.

Dan Morton, President of AmmoSquared: “Two problems with ammunition subscription services in the past was the lack of flexibility, and high prices. Customers generally paid a fixed monthly subscription for overpriced ammunition. We set out to change that.”

“AmmoSquared is different – we modeled our program on what gun owners actually wanted. We don’t force our customers into a set mold. Our subscriptions start at $5 a month and we offer a variety of calibers and quality grades to choose from. Our prices are similar to what you pay when you purchase ammunition by the case.”

In the past, gun owners had primarily two ways to purchase ammunition: by the box at local retail stores or by the case for a greater discount. With Automatic Ammunition from Ammo², customers can purchase fair priced ammo on a reoccurring basis – by the round.

AmmoSquared - monthly ammo subscription program
AmmoSquared – monthly ammunition subscription program

It works like this: Customers sign up for a variety of calibers and quality grades (think match ammo vs. steel cased or self-defense vs. plinking) in increments of $5. On the first of the month, the program automatically purchases a specific number of rounds for each customer based on the company’s cost per round. These are then added to the customer’s inventory. Total accumulated ammo is viewable on the customer’s inventory page and can be delivered “on demand” or with automatic “triggers”.

Shipping ammunition is not like shipping a box of cereal or a tube of toothpaste – it is heavy and expensive.

AmmoSquared’s approach is to provide customers with the option of receiving their ammunition at different intervals: by the number of months or when they have accrued a certain number of rounds, 250 or 500 for example.

“Shipping is what drives up the prices in ammunition subscription models, while we can’t completely remove it, we’ve minimized it by giving our customers control over when they want their accumulated ammunition delivered,” says Morton.

The company currently offers a variety of popular pistol and rifle ammunition (including 9mm, 40S&W, 45ACP, 38Auto, 38 Special, 5.56, 7.62 NATO and 7.62×39) and has plans to offer shotgun and rimfire ammunition in the future.

To learn more about Automatic Ammunition from Ammo² visit them on the web at, email or call 208-557-1911.

About AmmoSquared LLC:

Ammo² takes a different approach to subscription ammunition. With Automatic Ammunition from Ammo², gun owners can purchase small amounts of ammunition on a regular basis in a cost effective and painless way, but still pay prices similar to buying bulk. No longer required to pay hundreds of dollars up front to buy cases of ammunition at a time, firearm enthusiasts can now set up a regular reoccurring ammunition purchase program similar to how they might buy stock through a regular investment program. This allows gun owners to weather the ups and downs of the ammunition marketplace and “dollar cost average” their ammunition purchases over time.

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