Gun controllers are re-branding.
The Brady Campaign to Prevent Gun Violence, the U.S.’s oldest gun control lobby, has changed its name to Brady as part of its rebranding efforts.
The gun control advocacy group announced this new rebranding strategy at an event celebrating the 25th anniversary of the Brady bill, which laid the first step to creating a federal gun registry.
Reliable gun control advocates such as House Speaker Nancy Pelosi and Senate Minority Leader Chuck Schumer were in attendance at the event.
Brady’s rebranding strategy coincides with the Democratic-controlled House’s move to vote Wednesday on universal gun registration for all firearms purchases.
With Democrats in control, this would be the first gun control bill to be voted out of at least one chamber of Congress since the Clinton era.
Brady traces its origins back to the National Council to Control Handguns, which was established in 1974 as the first prominent gun control group in America. The group was named after Jim and Sarah Brady. Jim Brady was President Ronald Reagan’s press secretary who was shot during an assassination attempt on the president. This failed assassination attempt left Brady paralyzed, which helped galvanize support for his gun control efforts.
In 2001, the group would later be renamed the Brady Campaign to Prevent Gun Violence.
The Brady Campaign’s latest decision to rebrand is part of the gun controller’s strategy to confuse the public with ambiguous rhetoric and labeling. “Gun safety”, “commonsense gun control”, and “red flag” laws are just the many terms used by gun controllers to conceal their true intentions—gun confiscation.
Deception is the norm in politics, and when busybody politicians change the language in political debates, they can manipulate public opinion in their favor and make the public receptive to the idea of liberty-crushing legislation.
Despite hand-wringing from gun control groups like Brady, crimes rates plummeted from 1993 to 2013, a period when per capita gun ownership increased by 56 percent.
These facts don’t matter to Brady, who continues to deceive the public and move their gun control agenda forward. Brady’s brand might be new, but their tactics and endgame remain the same.