The first time I realized the money and the leadership of the anti-GMO movement was guiding millions of people into ballot-labeling initiatives, I pictured a million people in the street calmly marching in orderly columns against the Vietnam War.
They all held pretty pink signs that said: “You have a right to know that war might be dangerous.”
Of course, there was a forced national draft at the time, so there was no legal right to choose staying at home vs. going to Vietnam.
As regards Monsanto, we are definitely in a “draft” situation. The genes inserted in food crops drift across the land and wind up in all sorts of plants.
Roundup, the highly toxic Monsanto herbicide used to kill weeds on farms, also blows in the wind across America. And the world.
“Just label it” and “the right to know what’s in your food” are diversions from an uncomfortable truth. Monsanto and other biotech giants are affecting everybody with their crazy technology and their poison.
If these facts had been the springboard, ten years ago, for money, time, and effort—triggering an all-out no-holds-barred attack against Monsanto, instead of soft ballot initiatives—we’d be in a much better place now.
Consider the November 6th Democracy Now! interview with Jerry Greenfield (of Ben and Jerry’s). When asked, “And, Jerry Greenfield, is Ben & Jerry’s opposed to GMOs, per se?,”Jerry answered:
“No, Ben & Jerry’s doesn’t really take a position on that. We always say we’re not scientists. You know, there really haven’t been independent studies. But our issue is simply about transparency, having a consumer have the right to know.”
Really, Jerry? There haven’t been independent studies? You don’t take a position? You know nothing about gene drift and Roundup? How convenient. How pleasant and liberating it is not to be a scientist.
Better yet, just drop the know-nothing bullshit front.
Ben and Jerry’s is moving into all non-GMO ingredients by the end of 2014. Do I understand this correctly? You’re doing that just because you want to give consumers an alternative to something you know nothing about?
I see. You’re a kind of theoretician of the free market, an abstract thinker. As a general rule, ahem, it’s better to have more choices. As far as you know, there’s nothing right or wrong about GMO food. But why not expand alternatives anyway?
And while you’re at it, you could also offer several other lines of ice cream sweetened with: NutraSweet, Splenda, Corn Syrup, Glycerine, and the original classic, saccharine.
Because choice per se is good.
Monsanto is just another player in the marketplace. Ditto for Dow and Syngenta. You’re okay, they’re okay, we’re all okay.
Monsanto has its style. Ben and Jerry’s has its style.
Some people like pink, some like powder blue.
It’s all good, or if not, we’ll figure it out by trial and error. Because we aren’t scientists.
And since you’re completely ignorant, Jerry, why not offer a line of Chunky Funky sprayed with Roundup?
Here’s a rule for you. When businessmen bankroll a political movement, they cater to the consumer at the lowest common denominator: “what the consumer will pick off the shelf and buy.”
That’s the thrust. The weak soft approach.
Not an all-out attack against the evil—in this case, Monsanto—with powerful in-your-face ads and lawsuits and outrage and revelations about how government is a key partner in crime.
No, attacking evil is out of the question. It’s non-New Age. Bad Karma. The Universe doesn’t like it. Anger is unhealthy.
Instead, put a smile on your face and tell the world, “We don’t know, we’re not scientists.”
Ride that tune into the sunset.
It certainly won’t win a political war, but it’ll get you new customers.
Customers who wear a badge that says, “I’m proud I have the right to choose.”
Toot that horn, shuck and jive. It’s fun, isn’t it?
What’s coming out of your ears, Jerry, ain’t ice cream.
The author of three explosive collections, THE MATRIX REVEALED, EXIT FROM THE MATRIX, and POWER OUTSIDE THE MATRIX, Jon was a candidate for a US Congressional seat in the 29th District of California. He maintains a consulting practice for private clients, the purpose of which is the expansion of personal creative power. Nominated for a Pulitzer Prize, he has worked as an investigative reporter for 30 years, writing articles on politics, medicine, and health for CBS Healthwatch, LA Weekly, Spin Magazine, Stern, and other newspapers and magazines in the US and Europe. Jon has delivered lectures and seminars on global politics, health, logic, and creative power to audiences around the world. You can sign up for his free emails atNoMoreFakeNews.com.