This is a fascinating video, I have to admit. Pay special attention to how people react to the speaker.
The speaker in this video is actually an actress named Kate Miles, but the facts about produce and its marketing are 100% real. The audience is also real, and thus the looks of disgust are totally real too.
She opens with:
“I’m going to give you some of the secrets about how we make you buy what we want you to buy. So, as a marketer, when I’m first given a project, what’s my job? Well, my job is to make you want it, to crave it, to need it, to think that it is the best innovation in food since sliced bread.”
It starts getting creepy from there. The reality behind food marketing is pretty damn eye-opening.
“So how do you make the public feel OK with this? How does that happen? My job. How do I do it? I use the language of innovation.”
I don’t think I’d call this the language of innovation. What about you?