What in the world is Pepsi’s new slogan, “Live, For Now”, all about? If it’s not bad enough that their latest ‘marketing’ is quite Satanic, now we have this ‘illuminati’ company seemingly warning us that we better ‘live, for now’, because we never know what tomorrow holds, especially for those of us who’ve been drinking this carcinogen laden, syrupy death drink for years. Does Pepsi know something that we don’t know? Bizarrely enough, Pepsi’s latest ad campaign also hides their logo, in a sea of red and blue blood vessels. Why?
This new German campaign for Pepsi cleverly hides the iconic logo amid a web of blood vessels. But does it work?
Hiding Pepsi’s iconic red, blue and white logo in a web of red and blue blood vessels, BBDO Dusseldorf has managed to create something quite arresting and it’s certainly not what you’d usually expect from a Pepsi advert.
As requested, the colours effectively convey the soft drink giant’s overall brand identity without using the logo – but is it a step too far into the abstract?