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Professors Object to University of Wyoming Using ‘Cowboys’ in New Slogan

CNS News – by Emilie Cochran

Professors at the University of Wyoming (UW) are urging the university to “shelve” its new marketing slogan, “The World Needs More Cowboys.”

The university’s athletic teams are named the Cowboys and their mascot is a cowboy, so UW adopted the slogan to encourage more students to attend games.

The professors claim this slogan is sexist and non-inclusive, because it promotes an image of a “white, heterosexual male.” According to the Laramie Boomerang, UW Committee on Women and People of Color wrote a letter to the university that said it should adopt a slogan that instead “represents the diversity of the people and cultures.”

Use of the word “cowboy” invokes a “white, macho, male, able-bodied, heterosexual, U.S.-born person,” Professor of Kinesiology and Health Christine Porter told Boomerang, adding that she is not the only one at the school offended by the slogan.

“The history of cowboys, of course, is much more diverse than that racially, and presumably also for sexual orientation,” Porter said.

However, the university communications director, Chad Baldwin, told Campus Reform that the school is going to move forward with the slogan.

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5 Responses to Professors Object to University of Wyoming Using ‘Cowboys’ in New Slogan

  1. TN says:

    Love the slogan, a great subliminal message….”. We need more white boys.”

  2. flee says:


    How about this for a University’s slogan.


    At the U of Wyoming.

    We guarantee a quality education for your hard earned dollar.

    We believe in words like.


    Consistency. ..and


    That’s why we don’t accept…

    Niggars , crackers and slanted eyed gooks.

    U of W….

    “The education for your future”.


    A word from our sponsors.

  3. Jolly Roger says:

    I’m sick of professors. They should hang, too.

    • Grim Fandango says:

      Those that can, do
      Those that can’t, teach
      And those that can’t for a lifetime become tenured professors

  4. galen says:

    This is more their emasculating. I hate ’em.

    Sometimes I wish it was 25 years ago. Happy Father’s Day! (11 months early)



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