TOMS shoe company plans to donate $5 million to various gun control groups. The company also launched a campaign to mobilize their customers to support the gun control agenda.
One of TOMS’ campaigns includes a postcard campaign. Customers can input their name and address on their website and the company will send a postcard to their representative.
Here’s what the postcards say:
More than 90% of Americans support universal background checks.
And I’m one of them.
As your constituent, I urge you to stand with me and pass this life-saving legislation.
Let’s end gun violence together.
Sincerely, (your name)
The company’s founder, Blake Mycoskie, came to the decision shortly after the tragic shooting in Thousand Oaks, California, not far from his family’s home. His wife, Heather Lang, called Mycoskie in fear.
“She said, ‘I’m not dropping our son off at school this morning, and I don’t know if I ever will. We’re not safe. Somebody’s got to do something,’” he told Huffington Post. “It was a pretty emotional moment for us.”
Mycoskie unveiled the company’s push for universal background checks on “The Tonight Show” on Monday.
— Fallon Tonight (@FallonTonight) November 20, 2018
Although his company’s customers are pretty 50/50 on where they stand politically, Mycoskie believes this is an opportunity for everyone to come together for a common cause.
Mycoskie has received praise from various celebrities and organizations.
The money is being donated to Moms Demand Action, The Black and Brown Gun Violence Prevention Consortium, March for Our Lives and Giffords: Courage to Fight Gun Violence.