Common Dreams – by Sarah Lazare
What better way to advertise military culture—and recruit teenagers—than by staging heartfelt salutes to “hometown heroes” at professional football games in front of thousands of fans?
That, apparently, is what Department of Defense officials thought when they shelled out at least $5.4 million of U.S. taxpayer’ money to 14 NFL teams between 2011 and 2014—to pay them to promote the military on and off the field.
The vast majority of this money was disbursed by the National Guard, journalists Christopher Baxter and Jonathan D. Salant of New Jersey Advance Media revealed in an article published Thursday.
The New York Jets, for example, accepted at least $377,000 between 2011 and 2014 to stage public salutes to veterans. A formal “Statement of Work” agreement between the Jets and the New Jersey National Guard exposes some of the team’s commitments, made between 2012 and 2013, in exchange for money. The following items are quoted from the deal:
- A videoboard feature – Hometown Hero. For each of their 8 home game, the Jets will recognize 1-2 [New Jersey National Guard] Soldiers as Home Town Heroes. Their picture will be displayed on the videoboard, their name will be announced over the loud speaker, and they will be allowed to watch the game, along with 3 friends or family members, from the Coaches Club.
- Place 500,000 Digital Banner impressions on the New York Jets website
- Kickoff each Home game with “Into Battle” Video Feature with Soldier/Crowd prompts
- [New Jersey National Guard] Branding on every Monitor, specifically 3 Minutes of IPTV L-wraps, in Met Life Stadium for each NY Jets 2012-2013 Season Home Game.
- Salute to Service Gameday Activation with enhanced presentation on Military Appreciation Game (DEC 2012)
The list of advertising and promotion commitments goes on, as does the roster of teams that have agreed to such deals. The Indianapolis Colts and Baltimore Ravens are among the NFL teams that have engaged in similar transactions with the National Guard.
U.S. Senator Jeff Flake (R-Ariz.) has jumped on the revelations as examples of “egregious and unnecessary waste of taxpayer dollars by the New Jersey Army National Guard.”
But Matt Stys, an Iraq veteran and member of Iraq Veterans Against the War based in Colorado, told Common Dreams that the revelations point to something far more insidious: the permeation of military propaganda into every aspect of U.S. life.
“I think it’s detrimental to the youth, specifically, seeing these images on a television of the NFL supporting the military,” said Stys. “It indicates to them that adults think this is right.”
“Should we be perpetuating war or should we be looking at peace, understanding, and education?” Stys asked. “We’re not defending our country or freedom—we’re destroying other countries and other countries’ freedoms.”
That money would have been better spent upgrading their America’s Army PC game which is now almost 2 generations behind. Kids are more likely to spend more time playing video games than watching sports. Not that it is ok to advertise mass murder via video games, but it was a great marketing idea.
I noticed the blending of the NFL & the military during that one Super Bowl (packers-steelers was it?) when they led everything off with a special with Colin Powell and a bunch of 911ers, & military flyovers. There was some kind of military special, it was PART OF the Super Bowl coverage at the beginning. You can still see it on youtube.
If they want a new name for the Washington Redskins, how about: the WASHINGTON 911ers? (think: 49ers)
Greed and corruption is what everything is about and as long as the sheeple fall for it, the longer it will continue.
The NFL has been filing tax exempt 501c(3), for years. Keeping it all as profit without paying taxes. I guess they think they’re a religious group. Look into it, I’m not kidding.
NFL promotes the military because the military performs its master’s bidding. 85% +/- 5% NFL team owners are Godless moneygrubbing joos. Goyish cannon fodder advertising.
Sorry. I don’t watch “FAG BALL”.
So pro military and anti guns? Seems kind of like an oxymoron no? Gotta love the NFL!
It’s pathetic when our so-called government has to bribe people to worship them in public. I’m curious as to how that constitutes an act of patriotism.