Published on Nov 7, 2014 by CBC News
Originally broadcast November 7, 2014
The better the reviews, the more we trust a business. And for companies that means a better bottom line. In a months-long investigation, we went undercover posing as a new business, and discover how companies can buy a positive reputation online.
We reveal an entire industry devoted to helping businesses mislead you. Host Erica Johnson reveals how cheaters pull it off, and how you can spot a faker.
Not surprising, I think people rely too much on the internet. Being a skeptic, I never trust online reviews and would NEVER trust websites like cars.com to tell me how much I should pay to buy a car.