Gun Sales Spike on Every Mother’s Day


Wilton, CT. –  -( While Mother’s Day is typically associated with flowers, chocolate and brunch, not everyone is jumping on the bandwagon. According to MarketPlace Insight, the leading outdoors and shooting sports data consultancy, gun sales spike every year on Mother’s Day.

Google searches for Mother’s Day in the past 30 days shows an exponential growth as we get nearer the date and guys everywhere start to wonder what to get mom or their wives or girlfriends. Yet Google search trends also show rising interest in firearms.  

As the month progresses towards that Sunday, gun sales tend to decrease, and then spike on the big day.

After procrastinating until the last minute, perhaps flowers seem too cliché and guns are way cooler than flowers anyways, so they decide to purchase the “perfect” gift.

Google Searches Mothers Day vs Guns
Google Searches Mothers Day vs Guns

Regardless of the reason, the buyers aren’t coming from the West or the South, areas you might typically associate with high gun ownership and card carrying NRA members. Guns for moms are getting purchased in major metropolitan areas like Houston and Cincinnati. But they are also getting purchased in small cities in the Midwest, like Frankfort, Indiana, population 16,422.

If flowers or chocolates seem like so last year, perhaps a bolt-action rifle or a Colt pistol or a concealable Springfield XD-S are the way to go. And if you still need to get chocolates to avoid the dog house, you can seal the deal with these from But hurry because they’re going fast.

To learn more about how your business can improve decision-making with access to MPI data, please contact Christen Everly at Media Lodge;, (952) 847-4437 or (612) 306-2274.

About MarketPlace Insight

MarketPlace Insight (MPI) was started in early 2014 to leverage exclusive data from the industry’s largest marketplace and most engaged enthusiast websites. MarketPlace Insight provides precise and meaningful business insights from online auction data. As a sister company to the largest outdoors auction platform,, as well as other premium outdoor media companies, MPI has exclusive access to an immense amount of buying, selling, pricing and demographic data. MPI offers exclusive data, industry dashboards, customized reports and data experts with deep knowledge of the firearms industry that help our partners manufacture the right products, gain insight into competitors, identify industry trends, define and target the right audiences and acquire new customers.

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One thought on “Gun Sales Spike on Every Mother’s Day

  1. “As the month progresses towards that Sunday, gun sales tend to decrease, and then spike on the big day.”

    No new dead pig stories, so this is the best news of the day.

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