Gillette is taking on bullying, sexism, and sexual harassment in a powerful new ad that fully embraces the #MeToo movement while attempting to put an end to ‘toxic masculinity.’
For the past 30 years, the shaving brand has used the tagline ‘The Best A Man Can Get,’ but the new ad puts a spin on the slogan by putting the responsibility on men to change social norms and stop the mistreatment of women. Continue reading “Gillette challenges men to end ‘toxic masculinity’ in #MeToo-inspired ad”