Black Friday has become a tradition to kick off the holiday shopping season. And, it’s all about the money. It’s about customers saving money and retail stores offering great deals to increase their sales. It’s a tradition to kick off the holiday shopping season.
With so many people having the Friday after Thanksgiving off of work, it seems natural to have amazing sales to lure people away from their homes and into the malls. Yet, just a few years ago some of the more aggressive retailers decided that people might want to shop on Thursday as well. After all, other than a few hours spent with family over a meal, what else are they going to do all day? Continue reading “Black Friday Disrupter: REI Goes Retail Rogue”