Grocery store shelves to be equipped with cameras to gather shopper information

DC News FOX 5 DC WTTG

My Fox DC

Starting in 2015, high-tech shelves, equipped with built in cameras could appear in grocery stores to watch us and get intelligence.

It’s called retail surveillance and at least one company is moving forward with plans to track what you put in your cart.

The idea is coming from the company that owns mega brands like Chips Ahoy, Nabisco, Ritz, and other snack foods.

The company called Mondelez wants to build a data-base of basic information about grocery store customers like age and sex, so it can better market its products.

http://www.myfoxdc.com/story/23691970/grocery-store-shelves-to-be-equipped-with-cameras-to-gather-shopper-information#axzz2hnc95XBC

3 thoughts on “Grocery store shelves to be equipped with cameras to gather shopper information

  1. Boycott all stores that engage in this practice, and let their cameras look at empty aisles. Walk into any store with nothing but cash to thwart the RFID readers.

    Many states are called “two-party consent states” that prohibit any surveillance unless both parties agree to it. In a store it would have to be clearly posted, and if it’s not, you can sue them, and you should sue them.

  2. They already have some type of RFID tags on most products these days anyway, so this would appear to be overkill.

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