Doug Ross @ JournalEgg McMuffins aren’t just mediocre pastries stuffed with microwaved eggs, bright yellow cheese and ham product. They are a form of tyranny.
That, at least, is the upshot of “Routine Republic,” a riveting and surreal new Taco Bell campaign from Deutsch. A year after the agency cheekily hired a bunch of guys named Ronald McDonald to celebrate the Mexican-themed fast-food chain’s first foray into breakfast, the shots at the Golden Arches are barely masked.
In the three-minute centerpiece ad …, McDonald’s affable but intrinsically creepy mascot is reimagined as a sunken-eyed Stalinist clown (though perhaps bearing closer resemblance to Mao). He rules over a small army of look-alikes and an oppressed proletariat in a decrepit, cloistered city with a beefy security apparatus. Run-of-the-mill breakfast sandwiches are his preferred method of subjugation.
http://directorblue.blogspot.com/2015/04/evil-clown-taco-bell-launches-cold-war.html
These fast-food giants are fighting for market share because they still haven’t realized that no one’s eating either of their crap anymore.
They’re secretly blaming each other for losing customers, but both of them belong to a group that the general public increasingly sees as an enemy that’s poisoning them with garbage disguised as food.
It’s a lot like the record companies suing their customers over file sharing because sales are down, without ever considering that they’re selling an over-priced product that sucks.
Both businesses are suffering because their customer base is waking up, and becoming educated, but the businessmen are still clinging to formulas that tell them they’ll sell so many burgers for every TV commercial they air, and so many records based on how many times a song is played on the radio.
Sorry. I used to spend a lot of money on music, but you’re not selling me any of the crap that’s being produced today. And I’m not downloading it, either.
yup
2 things i no longer do and haven’t done in over 12 years
buy music
buy fast food
dont miss either
I don’t miss it either. Taco Bell food used to make me sick for days.
. . .
“garbage disguised as food” pretty much sums it up JR.