Ads targetted on what political party you support, what clothes you buy and even where you go could could soon be coming to your TV, it has been revealed.
TV firms are beginning to trial the first ‘addressable ads,’ and say they can target an individual home.
The technology can replace every ad with one deemed suitable for an individual or family. Continue reading “The ad break just for you: TV firms reveal plans to replace advertisements with personalised versions based on your political views”

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