Revealing a New Symbol for the South

Studio 360 Redesigns

When we teamed up with the Dallas design firm 70kft in August, we gave them a tough assignment: to come up with a symbol for the South free from the racism and divisiveness of the Confederate battle flag. Led by Gus Granger and Stefan Reddick, the team has been hard at work for the last month researching and designing their new concept.  

See 70kft’s designs below.

Kurt Andersen: When we asked listeners for symbol ideas, most suggested things like pineapples or guitars. But your symbol is abstract — why?

Stefan Reddick: We went through several hundred different symbols that could potentially represent the South — everything from magnolia trees to pecan pie, anything and everything. That’s great for one small group, but is that telling the full story of everyone in the South? We didn’t want a mythical idea about what the South used to be, we wanted to look forward to the future.

When we heard from you last week, your design team had split into two groups: a rebel team and a quilt team. Who won?

Gus Granger: Team quilt ended up with the upper hand.

SR: We realized that the quilt worked best for the identity perspective, and the rebel theme became a great advertising moment. So the quilt informs the symbol most directly, but that rebel attitude is still a big part of our design treatment.

Where did the inspiration for the rebel idea come from?

GG: America has been informed by the act of rebellion since its earliest days, not just in the Civil War. And many of our proudest moments of social reform come from people rebelling against the status quo: the Civil Rights Movement, women’s suffrage, the Underground Railroad. All these things required rebelling against convention to help our nation get better.

You can download 70kft’s full presentation here or visit this site

 

 

70kft purposely wanted their new symbol to be graphic and adaptable to many forms besides a flag

 

A rendering of how this symbol could be used in a public advertising campaign

 

19 thoughts on “Revealing a New Symbol for the South

    1. That’s what I thought; looks pretty gay, new age-y and sorry to say, looks like something the left would come up with. This is NOT a symbol of the South. I would sooner put the Stars and Bars on my truck than this thing. This is nothing the South could ever get behind— unless you live in Little 5 Points in Atlanta!!!

    2. My first thought was the O-Homo Change presidential campaign banner. Which, as it happens, was representing a gay agenda.

  1. Looks like the crap politicians use when running for office. Do you really think that the South would ever adopt this POS as a new symbol? If this is the best that design firm can come up with, you really got screwed when you paid for it.

  2. “Stefan Reddick: We went through several hundred different symbols that could potentially represent the South — everything from magnolia trees to pecan pie, anything and everything.”

    And THAT faggot looking sh#t is the best you could come up with?

    SIT ON THIS, JEWB#TCH FAG…

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    …………./´¯/’…’/´¯¯`·¸
    ………./’/…/…./……./¨¯\
    ……..(‘(…´…´…. ¯~/’…’)
    ………\……………..’…../
    ……….”…\………. _.·´
    …………\…………..(
    …………..\………….\…

  3. I think ya’ll are missing the point, the Stars and Bars is just the symbol of all you hatin racist use, it doesn’t matter what you choose, it will represent all you hatin racist, so it’ll be racist, get over it.
    With that in mind, I prefer the Stars and Bars, no apologies here!
    See ya’ll at the rally point……

  4. The crappy flag in the article is the result of a campaign to remove any symbols of independence. Keep the Stars and Bars alive.

  5. Living with carpet baggers and other rif-raf after the war of Northern Aggression will be nothing compared to the heartache of being under the boot of Northeasten Liberals. As a New Yorker living in exile within his own state, I can assure you the consequences of not making a stand against this soft tyranny will be felt for decades. Maybe I’ll get one of those “Stars and Bars” to piss of the neighbors… again.

  6. I’ll keep the original because it’s a symbol of the fight against the ‘jew’ bankers.

    “One of the first victims of the international financiers, shortly after publication of the Communist Manifesto by Karl Marx in 1848, was the Southern civilization of the United States. White immigrants had wrested from a hostile territory the means to create a gracious culture, one which the ruder and more unlettered sections of the new Republic could only gape at in admiration, an admiration, however, which soon turned to envy and then hatred.

    This hatred brought armies into the American South, bearing the terrorists who, unknown at that time, were the first Communist totalitarians determined to wreak their hatred and policies of annihilation on all civilized people.

    The Southerners were unfortunate enough to be the first victims. Military governments were set up in the conquered South, operating solely on the totalitarian concepts of Godless Communism, with courts functioning under martial law. The Southerners had been robbed of their Constitution, and of their rights to property and even to existence.

    Their homes were burned and looted, and savage hordes were unleashed to rape and pillage the properties which were occupied only by women and children. To deny the inherited rights of these Southerners, which were still their due under the laws of this nation, a brutal reign of terror, featuring Federal Judges, Federal Courts, and Federal Prisons, which were set up for the first time in any state of these United States. For those Southern patriots who dared to protest these outrages, Federal insane asylums were set up for those who were not executed on the spot.

    From New York, Jewish carpetbaggers, the Lehmans, the Baruchs, and other special emissaries of the Rothschilds, came to seize from the widows and orphans of the Confederate dead their last savings, their last possessions, and their devastated lands. The “Federal” power was absolute, for the military Reconstruction of the South was an occupation zone, and no democratic procedures were allowed the vanquished Southerners until they had been stripped of their last holdings. The impoverished survivors were forced to make a living by whatever pitiful means left to them.”

    http://snippits-and-slappits.blogspot.cz/2009/05/secret-holocaust-by-eustace-mullins.html

    Know the enemy!

    -flek

  7. What do you expect from controlled opposition? The elitist bastards are trying to change our whole way of life, including our flag. Why change something that isn’t broken? Oh wait. That’s the Communist motto.

    And by the way, I agree with the posters on here. It looks gay and it looks like an election campaign symbol.

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