Virgin boss Branson kisses the ground in Tel Aviv

Middle East Monitor

Sir Richard Branson kissed the ground at Tel Aviv airport on Wednesday as he inaugurated Virgin Atlantic’s new UK to Israel route.

Deputy Director General of Israel’s Tourism Ministry, Pini Shani, greeted Branson as he descended from the plane, with the British entrepreneur and billionaire walking towards the cockpit and kissing the ground. The Times of Israel reported that his actions came “apparently after being told by a local reporter that this was the custom upon arriving in the Holy Land”. 

The London-Tel Aviv route has been flying since 25 September. Virgin is looking to expand its business into Israel, with Virgin Holidays offering breaks in Tel Aviv.

Middle East Monitor

4 thoughts on “Virgin boss Branson kisses the ground in Tel Aviv

  1. This is what got me…

    “Kan reporter @Shira_HN tells Richard Branson it is a requirement to kiss the ground when you land in Israel…”

    REQUIREMENT???!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    .

    1. Serves him right! Anyone who is stupid enough to go over the Synagogue of Satan (currently residing in occupied Palestine) should be humiliated in such a way! Anyone with even a few functioning brain cells would have told that reported: “It is?!? Well you and the rest of the Zionists can KISS MY ASS!”

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