Apple has posted the biggest quarterly profit of all time despite a fall in iPhone sales.
The world’s biggest company posted profits of $20.1bn (£14bn) in the crucial final three months of the year, breaking its own record set two years ago.
It came after the release of the £999 iPhone X in November, the biggest update of the handset to date, as well as the release of the iPhone 8 in September.
Although Apple sold 77m iPhones in the three month period, a 1pc fall from last year, the higher price of the new handsets meant revenues from selling iPhones increased.
“iPhone X surpassed our expectations and has been our top selling iPhone every week since it shipped in November,” Cook said.
The company’s revenues grew 13pc to $88.3bn, also a record. The $20.1bn profits were up 12pc, from $17.9bn a year earlier.
Sales of the iPad increased marginally, while those of Apple’s Mac computers fell.
Read the rest here: http://www.telegraph.co.uk/technology/2018/02/01/apple-breaks-record-biggest-ever-company-profit-despite-iphone/
2 thoughts on “Apple breaks record for biggest ever company profit despite iPhone sales fall”
SLAVE LABOR PUTS APPLE ON TOP
“It came after the release of the £999 iPhone X in November,…”
I paid $5 for my phone.
And it does exactly what a phone was originally designed to do.