The founder of MoviePass is back, and this time he’s not messing around.
MoviePass co-founder Stacy Spikes has a new startup called PreShow, and it’s using a business model straight out of A Clockwork Orange: The company’s new app helps you score free movie tickets — as long as you sit through 15 to 20 minutes of advertisements that use eye-tracking technology to make sure you don’t look away.
Unlike YouTube ads, which can be skipped after a few seconds or blocked with a third-party extension, PreShow demands your attention. To use the app, according to Engadget, you have to sign in with Apple’s FaceID.
And you can’t just walk away or let your attention wander — the app watches you to make sure you’re paying attention.
To earn the movie tickets, you have to keep your gaze in frame, and look at your screen for the entire duration of the ads. Look away, or put your phone down, and a red border appears, pausing the ads until you give in and return.
Spikes says he doesn’t plan on licensing the ad-pushing technology anywhere outside of PreShow, Engadget reports.
But that doesn’t mean executives don’t plan to cash out. Right now, the app is still gathering backers via a Kickstarter. Once it’s released, it’s possible that the app — which, again, forces people to watch a TV-episode length slew of advertisements — could be available only through a monthly subscription.
This article was originally published by Futurism. Read the original article.
https://www.sciencealert.com/a-brutal-startup-is-forcing-you-to-watch-ads-using-science
As to Clockwork Orange, that dude’s eyes were forced open and he could not look away even if he wanted to. This “technology” isn’t even viable! NOBODY doesn’t blink every few seconds!
Well, they didn’t mention blinking. But what got me was,
“that the app — which, again, forces people to watch a TV-episode length slew of advertisements — could be available only through a monthly subscription.”
Who the heck would subscribe?!! Oh yeah, I forgot. Robots.
On a side note, I heard George Soros doesn’t blink. He learned the art years ago from Henry Kissinger and is currently teaching it to A.O.C., Beto O’Rourke, Cory Booker, and Kamala Harris.
🙂
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WOW.LETS GYP THEM OF THEIR TIME!
ITS GETTIN HARDER TO STEAL THEIR MONEY!!!
NO MOVIE IS WORTH THE BULLSHIT
Well as the saying goes, “nothing is free.” Someone will pay, in this case, the viewer’s brain & for some measly tickets.
That stuff is volentary, I am sure it will be comming to a office near you soon, though working for money is also volentary
https://youtu.be/zHU2RlSCdxU
Hypnotoad from Futurama…
“The company’s new app helps you score free movie tickets — as long as you sit through 15 to 20 minutes of advertisements…”
Not even close to worth the time for ‘free’ movie tickets here.
$5 matinees, $6 the rest of the time.