The King of Beers wants to solidify its status as a true U.S. icon by changing its name to “America” this summer.
Anheuser-Busch InBev, the parent company of Budweiser, has asked the Alcohol and Tobacco Tax and Trade Bureau for permission to use labeling that replaces the beer’s name with the word America and boasts patriotic phrases like“Land of the Free,” “Liberty and Justice for All,” “Home of the Brave” and “From the Redwood Forest to the Gulf Stream waters this land was made for you and me,” reports AdAge.
Linked: Budweiser for America https://t.co/30KaWzc337 pic.twitter.com/raksa1yKBC
— re:DESIGN (@PaulBiedermann) May 10, 2016
AB InBev owns two of the country’s bestselling beers—Bud Light and Budweiser—but the company is technically no longer American-owned. InBev, a beer conglomerate based in Belgium and Brazil, acquired Anheuser-Busch in 2008.
But the company has worked tirelessly to maintain its image as all-American institution.
Since 2011, the company has released special edition summertime cans that feature images such as American flag stars and stripes or the Statue of Liberty as a nod to several patriotic pastimes including Memorial Day, July Fourth, and barbecue season in general.
“You have this wave of patriotism that is going to go up and down throughout the summertime,” Anheuser-Busch InBev U.S. Marketing VP Jorn Socquet told AdAge, though he wouldn’t specifically talk about the “America” label plans.
“We found with Budweiser such a beautiful angle to play on that sentiment.”
Budweiser, an official U.S. sponsor of the Olympic games, will continue its patriotic push with a new ad featuring several Olympic athletes and a branded series that tells inspiring stories of “Team Budweiser” athletes starting in June.
http://www.foxnews.com/leisure/2016/05/10/budweiser-wants-to-call-itself-america-this-summer/
I think that’s a slap in America’s face.
They need to change their label to piss water to correctly identify the contents.
And how’s your bush? Drippin’ squaw piss. Boycott the SOB’s!
Lol I boycotted them when I was 18 but it had nothing to do with politics and everything to do with lack of flavor.
We used to refer to Hamm’s beer (from Minnesota) as “Squaw piss”. “From the Land of Sky Blue Waters” was their “jingle”.
Born on the Chippewa in Wisconsin, it was blasphemy to import out of state beer into the “Holy Lands. Minnesota may be the land of 10,000 mud puddles, but I’ll take Wisconsin any day.
Do you know why the trees on the Wisconsin side of the Mississippi lean out over the water? Because Minnesota sucks!
Minnesota, land of Hubert Humphrey, Walter Mondale, and many other names I could spew out in the Midwest cradle of gayness. Liberal leaning communists, both of them, were $hit out of Minnesota. I have to listen to the most gay radio and television on the planet Earth. These people grind up “gayness” and sell it in sausage form. I know, it doesn’t sound good and no pun was intended.
I couldn’t believe my eyes when the first billboard I saw in Ireland was advertising Budweiser.
Only an idiot would drink that sh#t in the land of Kilkenny’s & Guinness.