Inc.com – by Erik Sherman
Web ads are a major component of online marketing. Google is probably the biggest conduit of digital ads, and that makes it tough when a small company runs afoul of the giant’s standards.
One of those standards is the demand websites not place Google-served ads on the same page as “inappropriate” content. It’s reasonable, as advertisers often insist that their promotions don’t appear in such contexts. What isn’t reasonable, though, is how often Google will label something as inappropriate when the call seems wildly overreaching. Such popular and long-standing sites as Fark.com, BoingBoing, and Skepchick have found themselves suddenly without ad revenue — or a clear way to rectify what ultimately turned out to be a mistake on the part of Google. Continue reading “You Won’t Believe the Reason Google Pulled Ads from these Big Sites”