Of Two Minds – by Charles Hugh Smith
When a big advertiser pulls its online adverts and its sales remain unchanged, that tells everyone who’s paying attention something important.
It’s an article of widespread faith that data-mining enables advertisers buying online adverts to target consumers with laser-like precision. Vast warehouses of servers grind through billions of records of consumer profiles and transactions and with a bit of algorithmic magic, distill all this data down to the prime target audience for whatever good or service you’re selling: probiotic goo, battery-powered back-scratchers, Zombiestra(tm), investment newsletters based on darts tossed by monkeys, etc. Continue reading “Hey Advertisers: The Data-Mining Emperor Has No Clothes”

