Aldi has offered to give all its unsold fresh food away to charities and good causes when its stores close on Christmas Eve.
The supermarket chain issued an appeal on social media urging organisations across the country to collect items left over after its branches have shut up shop for the festive period.
A statement issued by the firm says it wants to share products out with groups such as food banks in support of “less fortunate individuals” in order to “prevent food going to waste”.
The supermarket said: “Aldi is offering local organisations the opportunity to receive surplus food from their stores on the afternoon of Christmas Eve.
“As Aldi stores will shut at 4pm on Christmas Eve until December 27, they will have a variety of good quality surplus food products that they will wish to redistribute in support of less fortunate individuals and to prevent food going to waste.
“Aldi is unable to deliver products so it would be essential that your organisation is able to collect.
“They will expect the level of food available to vary, however, estimations of around 20 to 30 crates will be expected from each store.”
The move has earned the store praise from social media users, who urged other big chains to match the gesture.
Rachel Bullock tweeted: “Kudos to Aldi arranging for dispersal of unsold food on Christmas Eve to organisations helping those in need. Let’s hope others follow suit. Well done.”
Paul Skillington added: “Fair play to Aldi for this one. Pity a few more household supermarket’s don’t follow suit. It ought to carry on throughout the year.”
One of Aldi’s competitors, Tesco, has handed out surplus food from its stores to local charities and community groups since February last year.
Nothing like waking up to good news.