Pandora recently adopted its own cookie replacement, and it has been pitching its data to ad exchanges for the past few weeks, according to AdAge.
When a user registers for a Pandora account, the provides his or her age, gender, and zip code. The Internet radio company plans to go through its data and develop demographics it believes advertisers will find more attractive than the imperfect browsing habits collected by cookies. Continue reading “Pandora is spying on 70 million users & giving your private info. to advertising companies”