Tampa Bay Times – by Stuart Leavenworth
LEHI, Utah — It markets its DNA kits with promises that tug at the heartstrings: Discover ancestors. Strengthen family ties. Understand your life.
Aided by venture capital and a flood of savvy marketing, Ancestry LLC has grown to become the world’s largest DNA testing conglomerate. Since 2012, it has lured more than 5 million people to spit into tubes and add their genetic code to the world’s largest private database of DNA. It has also banked away the world’s largest collection of human spittle, numbering in the hundreds of gallons. Continue reading “DNA for Sale: Ancestry wants your spit, your DNA and your trust. Should you give them all 3?”