Activist Post – by Aaron Kesel
Hundreds of retail stores and soon thousands are investigating using biometric facial recognition software FaceFirst to build a database of shoplifters to aid in the fight against theft, Peter Trepp CEO of FaceFirst told BuzzFeed News.
The software is called FaceFirst and is designed to scan faces as far as 50 to 100 feet away. As customers walk through a store entrance, the video camera captures repetitious images of each shopper and chooses the clearest one to store. The software then analyzes that image and compares it to a database of “bad customers” that the retailer has compiled; if there is a match, the software sends an alert to store employees that a “high risk” customer has entered the door. Continue reading “Welcome To The Minority Report: Thousands Of Stores Plan Facial Recognition Use For Anti-Theft”



