Yahoo Finance – by Pras Subramanian
Last weekend Marvel’s (DIS) Guardians of the Galaxy opened with a bang. The ensemble production, depicting a team of superhero misfits on the run from a band of extraterrestrial bounty hunters, blasted away at the box office to the tune of $94 million domestically, the largest ever U.S. weekend opening in August. While a smashing success thus far domestically, Hollywood will be looking even more closely at the numbers when the film opens in China sometime in September. Continue reading “Why China, not the U.S., is the audience Hollywood wants”