Priceonomics – by Zachary Crockett
In 2007, during a business school lecture at UCLA, Roberto Sequeira had a revelation. What if I could design the perfect business? he asked himself, something niche, high-margin, scalable. He ran through a rolodex of potential consumer items — watches, food, clothing — before arriving at his moment of clarity: he’d start an ice cube company. But not just any ice cube company — one that sold its wares at $8 a piece. Today his brainchild, Gläce Luxury Ice, caters posh events at the Playboy Mansion and L.A. Fashion Week; for the mere price of $325, 50 Gläce cubes are all yours — complete with an “elegant” resealable bag. Continue reading “The Rise of the $8 Ice Cube”

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